Punchy challenged Stackd Productions to design, manufacture, and install an interactive branded phone box in just three weeks, promoting their latest line of beverages through a memorable, theatre-led sampling experience.

Project Breif- The objective was to design a roaming pop-up activation to promote Punchy canned drinks. The concept included a playful phone box vending experience, where customers could “call” the phone and request a drink, which would then be handed to them by a member of staff. Additional requirements included a fully branded trike chiller and novelty can costumes.The key objective was to engage consumers through play and curiosity, merging nostalgia with modern brand storytelling to drive discovery and trial. The final concept had to be durable, portable, and simple to operate, delivering maximum engagement within a minimal footprint.

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Project Execution- Stackd oversaw the full production process, technical design, fabrication, installation, branding, and onsite delivery, bringing the activation to life on time and on budget. Stackd produced a striking phone box installation that could be dismantled into six pieces for easy transport. Fully branded inside and out, it featured full-height internal shelving for visual merchandising, a rear access door, a vintage-style phone, a service hatch, and an internal drinks cooler. The booth was constructed as a weather-resistant, transport-friendly unit, wrapped in Punchy’s bold colour palette and fitted with POS viewing panels in each window to hero the product lineup. A functional vintage-style phone system allowed consumers to “place their order,” triggering an interactive moment before receiving a can through the front service hatch. From joinery and vinyl application to interactive wiring, we coordinated multiple specialist suppliers to deliver a polished, intuitive, and crowd-pleasing experience. To complement the activation, we rebranded an off-the-shelf trike with Punchy’s signature colours and added a custom-designed, lightweight adjustable canopy for maximum impact and mobility

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