Project Brief Etihad Airways challenged Stackd Productions with a three-week turnaround to design, manufacture, and install six luxury food kiosks for the Manchester Derby between Manchester United and Manchester City. The activation was designed to spotlight Etihad’s six new destinations, blending premium hospitality with football’s high-energy atmosphere. Deliverables included developing technical drawings, carrying out structural calculations, and producing weather-resistant, on-brand kiosks with a cohesive luxury feel. This project was both an opportunity to raise awareness of Etihad’s new routes and to enhance the match day experience for thousands of fans through an immersive, engaging activation.

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Project Execution Stackd Productions led the full project management, procurement, and installation of the kiosks, coordinating with a wide network of suppliers including metalworkers, upholsterers, and vinyl specialists. The activation was unified under a custom aluminium frame pergola, finished in Etihad’s branded gold, which created a striking architectural canopy for the takeover. Each kiosk featured stainless steel counters, weatherproof construction, and destination-themed vinyl wraps, while illuminated lightboxes highlighted the six global destinations. To increase fan engagement, we designed and installed an interactive voting wall with integrated iPad voting and live TV screen results, allowing supporters to vote on their favourite country’s cuisine, merging experiential storytelling with a high-profile sporting moment.

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