Project Brief Lillet tasked Stackd Productions with transforming a pre-existing outdoor space at Between the Bridges on London’s South Bank into a semi-permanent, French-inspired garden terrace to support their summer rebrand campaign. The brand activation needed to blend bold branding with an elevated yet relaxed "beach club" aesthetic, aligning with Lillet's identity as the apéritif of choice. With just one day to build and a month-long residency, the design had to be immersive, transportive, and logistically efficient, while incorporating POS, seating, and brand-centric photo moments.

Project Execution Working within the tight timeframe and a modest budget, we developed a modular, high-impact brand installation built around cladding the existing structure and enhancing it with signature Lillet elements. These included a custom freestanding archway with draped linen for a beachy wedding vibe, branded bar counters, a back bar with premium finishes, red-and-white table tops, a pergola with bespoke signage, and a swing seat with photo-op potential. All materials and finishes were chosen to withstand the summer weather while delivering a visually cohesive, on-brand experience. The entire build was completed in a single day, delivering instant transformation and lasting impact.