Project Brief‍

The objective was to elevate the Silverstone F1 paddock experience for Miraval through the design, manufacture, and installation of a premium, multi-level yacht activation. This comprehensive project, completed within 12 weeks, involved creating an authentic yacht aesthetic optimised for guest flow, accommodating hospitality, catering, and a DJ area. All work was manufactured to high standards by trusted suppliers and installed within strict event timelines and site constraints. The goal was to deliver an immersive and unforgettable brand environment for Miraval's guests.

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Execution

Over a focused 12-week period, we collaborated closely with Miraval and Silverstone to deliver a premium, multi-level yacht experience. This involved comprehensive project management, from manufacturing to installation. The eight-week manufacturing phase utilised our network of trusted, high-quality suppliers. Working within the capacity and designated pitch space provided by the client, we designed a split-level structure to accommodate hospitality, catering, and a DJ area. Our priority was creating an authentic yacht aesthetic while optimising foot traffic flow for an enhanced guest experience.