Brief To launch the Studio Wine, La Vieille Ferme cans, Beau Domaine, Arc du Soleil wines in an interactive and engaging way for Famille Perrin, at the prestigious Institute of Contemporary Arts in London. This was an interactive wine tasting for their buyers to try their new vintages in an engaging manner.

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Execution We believe in the power of experiential marketing and created a variety of games and interactive opportunities to foster meaningful engaging experiences during brand activations. We brought Famille Perrin's vision for the La Vieille Ferme can launch to life in just 12 weeks with a playful, engaging brand activation. Inspired by the MDs concept, we created a whimsical "Can-Can" game featuring animated chickens, mirroring the energy of the dance. This was complemented by a striking sundial installation, designed to capture the iconic Arc du Soleil logo, and an accompanying archway that served as a physical gateway into the brand experience. Reinforcing Perrin's commitment to sustainability, we also featured a "Pour Wall" highlighting the launch of the La Vielle Ferme bag-in-box and key kegs, emphasising the reduced carbon footprint and waste reduction benefits. Finally, we offered guests an exclusive Fleur de Miraval tasting, timed strategically just a few months before the Oscars, adding a touch of prestige to the overall experience.